Mention statistics and for many people the eyes glaze over, a hand moves to stifle a yawn and the body language says “boring” – or even worse “it’s maths and I have an hang-up from maths going back to school.” But statistics doesn’t have to be like that. Of...
When it comes to marketing your products, making sure that you can substantiate your claims is vital. All too often companies overclaim and fall foul of the Advertising Standards Authority or Clearcast. Our ‘Claim Substantiation’ course explains how to design &...
Big Data – it’s much more than just the latest buzz phrase. It’s a technological phenomenon that is changing the way companies do business. We are now surrounded by Big Data: supermarket customers’ records, internet shopping data, social media, data from smart meters...
