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Claim Substantiation - Designing the Trial, Making the Claim

Course Dates:  TBA

Venue:  TBA

Course Fee:  £1100

We also present this course in-house tailored to your specific requirements.

Who This Course Is For

This course is designed for anyone involved in designing and analysing trials in order to make a product claim. Whether you’re involved with consumer surveys, sensory panel testing, or product testing, we’ll show you how statistical methods can ensure that powerful marketing claims will stand up to scrutiny from the regulators.  We also show you how the wording of the claim impacts in the design of the trial.

You’ll also benefit from our lecturers’ first-hand experience of working with both the Advertising Standards Authority and Clearcast (UK Broadcast advertising). They’ll be able to advise you on what will and won’t be accepted in promotional materials.

By the end of the 2-day course you will be able to:

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Understand why it is important to substantiate claims about product performance
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Recognise how the intended phrases in a claim will affect the design of a trial

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Compare preferences for several products
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Compare two products to justify a claim that one product is preferred to the other
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Design trials to take account of panel variability and batch-to-batch variability
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Obtain a representative sample from your target population
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Analyse ranked data from a panel
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Determine how many tests or panellists are needed to give meaningful results
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Avoid the 23 most common pitfalls that will invalidate a claim

Course Level

The course starts at an introductory level but quickly proceeds to the application of statistics in designing and analysing trials.

 

Lecturers & Tutors

5

Chris Gummer

5

Joyce Ryan

5

Dick Boddy

5

Alan Moxon

Need More Information?

If you have any questions about this course or require further information prior to booking please contact us using the form below.

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    Clients who have attended this course include:

    Acheson & Acheson, Afton Chemical, Alliance Boots, Atlas Genetics, Basildon Chemical Co, BP Global Fuels, Delphic HSE Solutions, Dermal Laboratories, Firmenich (UK), Millbrook Proving Ground, Nice-Pak International, Procter & Gamble, Reckitt Benckiser Healthcare, Robert McBride, SPD Development Company, The Cosmetic Toiletry & Perfumery Association, The Litmus Test

    I really found the course useful and it helped me to understand why we use particular tests.
    Marie Godfrey

    Boots

    Proven Training Approach

    Our courses are practical, interactive and stimulating and designed to show you how to put statistics to work.

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