Joyce Ryan

Joyce is a mine of information for anyone involved in evaluating and making claims for new food products, toiletries or cosmetics. She can show you how to design and analyse trials and sensory evaluation tests to back up marketing claims that will stand up to scrutiny from the Advertising Standards Authority.

With 11 years’ experience at Colgate Palmolive, over 20 years as an independent consultant using her own salon for hair care trials and with a seat on the British Standards Committee for Sensory analysis, Joyce can rightly claim to be an expert in sensory analysis, claim substantiation and statistics.

Industry experience: Hair Care, Cosmetics, Toiletries